Featuring the Most Exemplary Submissions from Level 4

At the end of each Level of #AGEC19_KE, the Team reviews some of the highest scoring challenge submissions for each challenge and hand-picks a stand-out submission to feature. Here are the featured submissions from Level 4.

A summary of our Best Submissions from learners who competed in Level 4.


Winner: Jabu Issa – Mpesa Foundation Academy

The Challenge + Response (Summary)

Describe in 1 short paragraph what problem your business is solving, for who, and how.

The app I am developing – ALBICARE – will support the 98 percent of people living with albinism who don’t have access to timely and correct information about their condition. This information may range from what their condition is, causes and how to take care of it in different weather conditions. Similarly, in the last 2 years, security threat to people living with albinism have risen by 34 percent. In the last 6 months of 2018, over 15 children with albinism were reported either dead or disappeared under mysterious circumstances. Lastly, being minority and marginalized in a whole country, people with albinism lack a platform to advocate for their rights and a support group. Albicare seeks to provide a platform to address all this. We shall begin by building for kids in high schools around Kenya. Once they’ve installed Albicare on their phones, they can get professional education about their condition, be able to report security threats they sense in their environment and meet people on the platform whom they have the same condition and whom they can discuss their issues with. Similarly, Albicare will have an interface for other normal people to learn and understand more about the challenges people with albinism face and be able to offer any help they can.

Describe in 1 short paragraph the revenue and pricing models you chose in challenge 15 & 16. Within the paragraph explain why you chose this particular revenue model.

Establishing a revenue model for my mobile app is essential, and if implemented properly, will allow my startup to hit the ground running. Some of the app monetization I will use include but not limited to free, freemium, in app purchases and advertising. This is a combination of models that focus on different customer bases. I will start with freemium. One of the most effective and scalable business models for my business comes in the form of freemium apps. With a freemium app, I’ll provide a limited version of my app to the user for free and encourage them to become customers by offering a full-featured version of the app for a price. This model will work because the quality of of my core app demonstrates my product’s value, and entices users to invest money to attain additional features. I intend to build an addictive app with in-app purchases that utilise gaming experience especially for mobile games. The widespread success of games has given app me an insight into the lucrative potential of producing virtual goods and allowing them to be accessed through in-app purchases. One of the biggest advantages of this model is its simplicity, versatility and scalability for my business of Albicare. Similarly, I will monetize apps through advertising and sponsorships. App entrepreneurs with a smaller audience however, will typically find that this model alone doesn’t provide enough revenue to sustain the growth of their business. In order to generate a substantial and consistent revenue, this model requires an extremely large base of users who interact with the app frequently. To some customers especially organisations that support people with albinism, I will offer download for payment is perhaps the simplest monetisation model available for app startups in terms of implementation. With a paid app, startups earn a revenue every time a user purchases (and subsequently downloads) their app. After making a one-time payment, users are given access to the app forever (in theory). As a monetisation strategy, paid apps are highly transparent and customer spending is easy to track.

Having explored the funding options in the links above, what funding option do you think would make the most sense for you to pursue now with your business?

Why do you say so?

I will start with crowdfunding especially from friends, family and people and organizations who care about people living with albinism. Because my app is more of like a social enterprise that serves a greater good than the profits expected. It’s prompted lightning-fast startup funding. For a green business person like me, getting angel funding is a difficult, time-consuming process that can take months to secure and finalize. Similarly, Securing a business loan can be equally daunting, with applicants frequently facing high interest rates and plenty of rejections. Crowdfunding will connect me everyday with companies trying to bring a product or service to market. Lastly, crowdfunding will be a great opportunity to get instant feedback. Entrepreneurs often get carried away with their business ideas and sink money into equipment, beta testing and expensive prototypes before they truly understand the market demand. Crowdfunding offers an opportunity to find out exactly what my core audience thinks before I spend a dime. I may end up adjusting my business and creating something even better, with a stronger unique selling proposition.


Winner: Joy Ann Gachoka – Graceland Girls Senior School

The Challenge + Response (Summary)

Your challenge is to run an Incentive Prize competition at your school. The competition could be focused on helping you with your business (E.g. designing a product brochure or a company slogan)  OR it could be focused on solving a problem the school faces on a regular basis (E.g. a plan for stopping the problem of litter at the school).

The problem that I am trying to solve in my school is that many of the students in my school do not speak fluent English.This makes them to fail on their examinations which they hardly work for in order to pass their examinations. Apart from this they also do not win in language contests which they attend. This makes them to lose their self esteem which can affect them negatively and make them not achieve their goals.

Describe how you introduced the competition to the school. Mention as part of this what prize(s) you were able to offer for the winners and how you sourced the prize(s).

I introduced a competition in the school by talking to the head of the department of English Mr Doctrine by requesting him to start a readership contest in our school. This competition will be about asking the students to read as many novels and story books as possible. One will also need to write the new vocabulary that she has learnt and this will help them to improve their English. The winner will get an opportunity to be taken by the school to a trip and will later receive a trophy.

Describe how you chose the winners.

The winners will be identified by making sure that they have read 23 books in 6 weeks.The winner is supposed to have all the vocabulary that she has learnt written down and submitted to her teacher of English. The winner is also supposed to be able to explain the summary of the stories that he or she has read.

Describe the winning solution.

The winning solution is to increase the students’ creativity and also their English language.This was also to help the students to tackle their examination by understanding the questions. It was also to improve the student’s studying skills, they would be able to avoid subvocalization.


Ongoing Pitch Competition.


Winner: Wilkins Mutwiri – Tumaini High School

The Challenge + Response (Summary)

Your challenge is to launch a crowd-funding campaign for your business. Ideally your campaign “pre-sells” your product, rather than just asking for charity money.



Winner: Gillian Sifuma – Moi Girls’ High School-Eldoret

The Challenge + Response (Summary)

Think up and describe a chatbot that would add value in your community.

Be sure to describe who would use it and what value they would gain from it.

The Chatbot that I chose is the health app Chatbot. This Chabot helps one to speak to a doctor without necessarily visiting the hospital. The users can use this Chatbot to ask the doctor any questions and they can receive immediate feedback. The Chatbot also provides health magazines so that the users can further get more information on the disease they are suffering from and get medical support. The Chatbot helps mainly the patients in impassable areas to get tips on first aid and hence save a life. The Chatbot also gives the user a chance to connect to a mobile doctor near their area, hence easier and faster access to medical help.

Now, use something like SnatchBot.me or any other software to build a first version (MVP) of the chatbot you described in question 1. Provide a link/address through which AGEC challengers can talk with your chat-bot.



Winner: Chelangat Prudencepaul – Moi Siongiroi Girls

The Challenge + Response (Summary)

Skim read this article on root cause analysis.
Now, think of a problem you’re facing in your life and use the 5 Why’s method to dig deeper into the problem. Describe the process you followed, what you discovered, and what you think you should do to solve the problem.

1. What is the problem?
The problem that I am actually facing in life especially as a student is academic fluctuation .This is why I consider root analysis cause as the most important tool for me to sabotage this ‘giant’.

2. What is the data that will actually show that the problem really exists, proofs and the impact of the problem?
After realizing what was the problem, I decided to avail data that would actually prove the existence of the problem. For quite some time now I have been making follow ups on my academic progress and even coming up with graphs to show the trends of my performance. Upon looking at the nature of my academic graph, it actually is relegating and descending. The impact of this is that it has put a lot of pressure on me from parents, teachers and all concerned.

3. What are the possible causal factors of my problem?
The sequence of events that lead to the occurrence of my problem are:
1) A lot of cramming noted in how I study, 2) Passive learning, 3) Academic tasks procrastination, 4) No specific established goals, 5) Too much reliance on revision texts rather than course books, 6) Setting too high targets. The conditions that also cause this problem to occur are my compromising attitude even to distractions and lack of focus in achieving my goals.

4. What are the root causes of my problem and what is the real reason for the occurrence of the problem?
There are two main root factors to my problem. These are: 1)No specific established goals, and 2)Setting of too high targets. These root causes cause the problem to actually occur in that first, we all know that goals are driving force to serious and effective studying. So since I did not even have a clue of what I would want to gain at the end of the course, I lacked a motivating factor. Secondly, on setting high targets, setting above what you can achieve at the moment is planning to fail. This made me struggle much and pressurized me on relying on revision books and so forth until I could no longer cope and just gave in to lowering my seriousness.

5. What solutions do I recommend for myself?
The solution is based on my root causes. These are: 1)Setting both short term and long term goals. This is to give me a sense of seriousness and drive towards achieving better. 2)Set SMART targets. With this identification, I am quite confident in sabotaging my problem.


Winner: Yvonne Mbithe – Emmaus Secondary School

The Challenge + Response (Summary)

Identify an incubator that you will send a mentorship letter/email request. In your request email/letter remember to be very specific in your ask. After sending it, copy your letter into the box below.


Winner: Laurier Amunga – Apostolic Carmel Girls Secondary School 

The Challenge + Response (Summary)

Think of a new mobile app that would be useful for your school/business. Ideally this stems from a problem you’ve explored deeply in a previous challenge. Describe briefly who uses your app and how it helps them.

The name of my app is called the Afyachapchap app. It provides a solution to problems faced, such as casualties in road accidents by the users. It connects one to the nearest medical facility and gives first aid instructions to typical road injuries. My app is currently customized to solve the problem of injuries in the Salgaa area in Kenya. This is because Salgaa is a pretty known area to Kenyans in terms of constant road accidents. Accidents happen but no one informs the public on what to do when they occur, apart from telling them to call for an ambulance and not to panic at an accident scene. This might be indeed helpful but may also lead to a loss of life. What if the action of just one member trying to carry out first aid could save a life of an individual? At Afyachapchap, we ensure that we educate the public members on various first aid measures that they could carry out at an accident scene.

Use Powerpoint, a free Canva account, or any software of your choosing to design some pics of what the app would look like. You could even use a pencil and paper and then take pictures of your sketches.

Now use these pictures to design a clickable prototype of your app. You can use a free InVision account, or any other prototyping/wire-framing software of your choosing.