Partnering To Scale
Entrepreneurship Education Across
Eastern Africa.
Get Involved
One of the philanthropic programmes of the Allan & Gill Gray Philanthropies is Wavumbuzi, a gamified, competency-based, and practice-oriented online Entrepreneurship Challenge for junior secondary and secondary/high school learners.
Launched in East Africa in 2019, it is implemented in partnership with the Ministry of Education and is rolled out throughout the country.
Through exposure to future-focused industries/sectors such as Artificial Intelligence (AI), Food & Beverage, Health, and Smart Cities, as well as real-world challenges, learners develop entrepreneurial mindsets, actions, aspirations, and competencies, including being values-driven, innovative problem-solving, opportunity recognition, resilience, and taking action and initiative.
In essence, Wavumbuzi equips young people to apply the knowledge and skills gained in the classroom and beyond to become problem-solvers and value creators, acting like entrepreneurs from an early age.
To date, 538,329 girls and boys in junior secondary and senior secondary/ high schools in Kenya and Rwanda have registered for the Wavumbuzi Entrepreneurship Challenge, of which 254,756 have participated with 186,574 going further into completing at least one Quest, submitting over 24 million entrepreneurial competency- and practice-based Challenges. With its growing impact – referred to as the Wavumbuzi Movement – by 2030, Wavumbuzi aims to have amplified its reach and supported one million young people to live meaningful lives. In the Wavumbuzi Movement, young people are reporting for instance improvements initially in academics and confidence to take action and initiatives in community projects, and after school they are setting up their businesses or social enterprises.
Impact At A Glance
254,756
Participated
186,574
Engaged
8000+
Teachers Trained
3200+
Schools Onboarded
21
Quests Delivered
24M+
Quest Tasks Completed
100+
African Entrepreneur's
Case Studies Featured
What Makes Wavumbuzi Different
Wavumbuzi bridges education policy and classroom practice by turning entrepreneurship education into real-world problem-solving. Through industry-themed, practice-based Challenges delivered as Quests, learners move beyond theory and become active problem-solvers who identify opportunities, create value, and apply entrepreneurial thinking to challenges in their communities.
Aligned with the regional and national education priorities.
Co-created with ecosystem partners to ensure real-world relevance.
Gamified to drive learner engagement, generating more than 10 million task submissions to date.
Built for Africa's Future:
Wavumbuzi prepares young people to become problem-solvers, value-creators, innovators, entrepreneurs, and job creators, helping build more resilient African economies.
Partnership with Government:
Wavumbuzi is implemented in partnership with the Ministries of Education and education stakeholders to ensure entrepreneurship education reaches learners at scale and aligns with national education priorities.
Embedded in Schools:
Unlike many entrepreneurship programmes that operate outside formal education, Wavumbuzi is integrated directly into secondary school learning and delivered in partnership with education systems.
Starts When It Matters Most:
Wavumbuzi works with learners whilst in secondary/high school, when aspirations, mindsets, confidence, and beliefs about what is possible are still being formed.
Entrepreneurship Through Practice:
Learners do not just learn about entrepreneurial competencies. They practise them by tackling real-world challenges, identifying opportunities, and creating solutions that add value to their communities.
Gamified Learning Experience:
Through an interactive online platform, learners engage in Quests and learn through action rather than theory alone whilst enhancing their digital skills.
Connects Learning to Livelihoods:
By linking classroom learning to real-world application, Wavumbuzi helps young people see pathways to employment, entrepreneurship, innovation, and value creation.
Scalable Across Africa:
Wavumbuzi is designed to reach millions of learners across multiple countries, making problem solving and value-creation accessible at scale.
A Systems Change Approach:
Wavumbuzi is not a one-off competition. It aims to make entrepreneurship education a routine part of the secondary/high school experience, contributing to better preparing young people for the world of work as job creators and innovators.
The Wavumbuzi implementation model is also highly repeatable and scalable, providing an operational playbook that can be deployed across new markets in Eastern Africa.
Why Funders & Partners Choose Wavumbuzi
Invest in a Scalable Solution That Prepares Young People for the Future.
Drive Sustainable Systems Change, Not Stand-Alone Projects.
Scale Impact Efficiently.
Partner with Wavumbuzi and join the movement of one million young people by 2030 developing the skills, mindsets, and entrepreneurial competencies needed to solve problems, create-value and drive sustainable change across Africa.
Wavumbuzi Alumni Community
Through the Wavumbuzi Community, alumni stay connected as they continue into further study, employment, entrepreneurship, and other pathways.
The community helps turn the mindsets, competencies, aspirations, and confidence developed in school into pathways toward dignified and fulfilling work.
Our 2030 Vision
By 2030, Wavumbuzi aims to inspire and equip 1 million
young Africans with entrepreneurial skills to build
meaningful futures, fuel innovation, and drive inclusive
economic growth across the continent.
Reach & Statistics
— A Scalable Model
3,250+
Schools
Onboarded
158,000+
Learners Engaged
(Cumulative)
8,000+
Teacher
Champions
10M+
Quest Tasks
Completed
For Parents & Guardians
As a parent or guardian, you want your child to be prepared for a future that is fast-changing and uncertain. Wavumbuzi helps young people build confidence, creativity, resilience, and problem-solving skills that support success in school, work, and life.
Delivered through schools and facilitated by trained teachers, the Wavumbuzi Entrepreneurship Challenge provides a safe, structured
learning experience that complements the curriculum while encouraging students to think independently and take initiative.
FREQUENTLY ASKED QUESTIONS FOR PARENTS:
Yes. Participation in the Wavumbuzi Entrepreneurship Challenge is free for all learners.
The Challenge runs over approximately six weeks with tasks completed at the learner’s own pace.
Yes. Wavumbuzi is a structured, school-facilitated platform. Learner data is protected and not shared with third parties.
Learners develop 18 entrepreneurial competencies including creativity, initiative, problem-solving, resilience, and the ability to
see and act on opportunity.
Encourage your child to take part in the next Wavumbuzi
Entrepreneurship Challenge and support them as they build
skills for the future.
Inclusion & Equity
Wavumbuzi is explicitly designed to close participation gaps in entrepreneurship education. The programme reaches:
Rural and urban learners across Kenya and Rwanda
Female and male students in equal measure
Visually impaired learners through adapted programme delivery
Evidence & Research
Independent evaluations show that Wavumbuzi strengthens key entrepreneurial outcomes, including:
Entrepreneurial mindsets and intentions.
Initiative-taking and resilience.
Opportunity recognition and problem-solving.
Self-efficacy and confidence.
Feedback from Wavumbuzi alumni indicates improvements in academic performance, confidence, and taking initiative in community projects. Beyond school, some alumni have started businesses or social enterprises.
Outcome Reports
For a deeper look at our data, methods and stories,
explore our latest Impact Report.
Our Partners
Partner with Us: Join us in building a pipeline of young African innovators.
Get in touch to explore partnership opportunities.
What Our Partners Say
Directorate of Quality Assurance & Standards Ministry of Education, Kenya
"At REB, we strongly believe that entrepreneurship must start early. We want to see our students equipped with the skills not just to find jobs, but to create them. Rwanda Education Board is committed to promoting initiatives that complement the competency-based curriculum — ensuring that learners are not only knowledgeable, but also capable of creating value in their communities."
HEAD OF ICTDEPARTMENT, RWANDA EDUCATION BOARD
Wavumbuzi Offer
Wavumbuzi offers a scalable, evidence-based entrepreneurship education model that can be implemented through schools and education systems. The programme is designed for inclusive delivery — reaching learners across urban and rural contexts while supporting teachers as facilitators.
Implementing partners play a key role in mobilisation, training, and local coordination, helping ensure the programme is delivered effectively and sustainably.
Partner with us to deliver the Wavumbuzi Entrepreneurship Challenge and expand access to quality entrepreneurship education.
How Partners Support The Quest Development
Our partners
We provide all the resources you need to get started:
Ministry of Education, Kenya
Rwanda Education Board (REB)
Kenya Institute of Curriculum Development (KICD)
Allan & Gill Gray Philanthropies
Schools and school networks across Kenya and Rwanda
